When you get right down to it, it’s not that complicated: you can help people come back to life and action in one of three ways.
1. What purposes did they once have that you can help them achieve?
2. What purposes do they now have that you can help them achieve?
3. What purposes can they set up that you can help them achieve?
One of these three will capture their attention and excite their imagination. Because, you are after all, plugging into what motivates them, their hopes and desires and their raison d’être . . . their reason for being.
Show them a way to bring their dreams into reality and they’ll overcome any obstacle to get where they want to go; because you’re reminding them they really can achieve what they’ve always wanted.
Purposes are the key to living and are, in fact, the key that unlocks the lock.
daniel w. jacobs
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